Many people think getting a foundation grant is easy: you submit an application and you get the money. Though that does happen, it’s the exception, rather than the rule. I find in my work with fire and EMS departments that they often don’t understand, or even realize, the importance of developing a lasting relationship with the people at a foundation.
Those of us who have been fundraising for more years than we care to count use two analogies to explain this process: farming and dating. You can’t just throw seeds on the ground and expect they will yield a productive crop. The farmer prepares the ground before planting the seeds, fertilizes the ground, removes the weeds and waters the plants as they grow. This should lead to a bountiful harvest.
You also shouldn’t propose marriage on the first date. If you’re interested in another person, you spend time with them and get to know them; their personality traits, their habits (both good and bad) and your compatibility. They also take this time to get to know you. You will soon learn if this will result in a positive and productive relationship. In both cases, you must make an effort to achieve the desired results.
The Grant Application Cycle
In the grant world, the rule of thumb is it can take up to three application cycles for a foundation to consider your organization if you have not built a relationship with them. Foundations do not decide who gets funded.
The people associated with them – program officers, board members or the review team – impact those decisions. The relationships you build with the people at the foundation directly affect your likelihood of success. Likewise, foundations don’t fund you because of your organization. They fund you because of the people you serve and how you help them.
The key point is to build the relationship and maintain professional communications with the people who influence the funding decisions. This is especially true for new and small organizations and those who have not pursued grants before, as they may not have measurable outcomes or a track record to prove they are worthy of receiving funds.
Taking the time and making the effort to build a positive relationship with foundations goes a long way toward achieving grant success.
Foundations receive hundreds, if not thousands, of applications each year. If they don’t have a name or a face to associate with your organization, you probably won’t get a decent score or serious consideration, no matter how worthy your cause is or how dire the situation you find yourself in.
Research Grant Foundations
Before you contact a foundation, you need to find out as much as you can about them. Research the answers to these questions:
- Who is the correct person to contact?
- Do they fund what you do or the programs you want funding for?
- Who have they funded in the past?
- Do they fund the same organizations year after year or do their grant recipients change?
In my experience, most foundations that have professional staff (program officers) are willing to talk with you about your needs and how you fit into their funding priorities. If you don’t fit into their priorities, you just saved them the time of reading an application that does not stand a chance of getting funded.
If you do fit into their priorities, they can start learning about you and who you serve – it’s part of their job. If you ask, they will usually tell you what you need to do to prepare a competitive application. Listen to their advice.
Building relationships takes time and effort, but this work is worth the investment when you get a grant. You must continue this relationship building whether you get the grant or not. If you receive a grant, you need to thank the foundation quickly and frequently.
If you don’t get the grant, you still need to thank the foundation quickly for considering your application. Ask for feedback on what they liked/didn’t like about your application and for advice on how you can improve your request for the next time.
Taking the time and making the effort to build a positive relationship with foundations goes a long way toward achieving grant success.
